办公家具市场报告世界集锦之美国办公家具市场研究报告--上海二手家具市场二手家具二手办公家具回收旧家具二手办公家具市场二手货市场上海二手家具市场二手家具上海上海二手家具上海二手办公家具

Countries covered: United States

The mounting use of computers and related technology in the 1980s fueled a boom in sales of office furniture to meet the needs of a changing work landscape, including new types of workstations, printer tables, movable walls and partitions. Following the dotcom bust, office furniture makers struggled to adapt by introducing new products and distribution channels, experimenting with M&A strategies, and looking into sustainability measures and overseas markets for new buyers, raw materials and plant locations. These efforts paid off, and since 2003 the U.S. office furniture market has experienced a period of growth and relative stability, registering a compound annual growth rate of 7% through 2007, according to SBI’s Office Furniture Market in the U.S.. Beyond the domestic market, U.S. manufacturers have seen their exports of office furniture grow at twice the rate of imports during that period.

Despite the strength of the market in recent years, uncertainty regarding the economy, new office construction, and office absorption and vacancy rates present challenges for the market in the near future. SBI looks at the impact of these factors, along with trends in producer price indexes for raw materials used by office furniture manufacturers and changes in the workplace driven by technological innovation and employment growth in the service sector. Special attention is given to potential growth areas, including the healthcare and education environments and the home office. In addition, the report profiles major manufacturers, with insight into each company’s products, revenue performance, competitive advantages, strategies for growth, manufacturing operations, and marketing and distribution channels.

Office Furniture Market in the U.S. provides a comprehensive analysis of the U.S. office furniture market, including domestic production by category (wood vs. non-wood) and segment (seating; desks & desk extensions; files, storage units & tables; and other furniture such as office systems), the market’s position in the broader context of the overall furniture industry and the size of the U.S. market in terms of shipments, imports and exports (i.e., apparent consumption). Report data were obtained from government sources, including the U.S. Department of Commerce’s Census Bureau, International Trade Commission and Bureau of Economic Analysis, and the U.S. Department of Labor’s Bureau of Labor, trade associations such as the Business and Institutional Furniture Manufacturer’s Association (BIFMA) and the Office Furniture Dealers Alliance (OFDA), industry analysts, furniture manufacturers’ websites and business and trade journals. SBI analyzed these data to provide the reader with an accurate picture of the historical (2003-2007) and projected growth (2008-2012) of the U.S. market for office furniture.

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目录及图表

Chapter 1 Executive Summary

Methodology
Composition of the Market
Market Experiences Relative Stability in Recent Years
U.S. Production
Table 1.1 Value of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
Table 1.2 Share of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
Table 1.3 Growth of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
Office Furniture Holds Strong Position in Overall Furniture Industry
The U.S. Market
Table 1.4 U.S. Office Furniture Market, 2003-07E (in million $)
Table 1.5 U.S. Imports as a Share of the U.S. Office Furniture Market, 2003-07E (in million $)
SBI Differs From BIFMA in Estimating U.S. Market Size
U.S. Market Forecast
Table 1.6 Forecast of U.S. Office Furniture Market, 2008F-2012F (in million $)
Imports Exceed Exports, but Exports Show Stronger Growth
Table 1.7 U.S. Office Furniture Imports by Commodity, 2003-07E (in million $)
Table 1.8 U.S. Office Furniture Exports by Commodity, 2003-07E (in million $)

· Trends Impacting Market Growth

The State of the Economy
Modest Real GDP Growth of 0.9% Forecast for 2008
Manufacturing Costs on the Rise
Table 1.9 U.S. Producer Price Indexes for Selected Commodities Affecting the Office Furniture Market, 2003-07P
Figure 1.3 U.S. Producer Price Indexes for Selected Commodities Affecting the Office Furniture Market, 2000-07P
Form Follows Function in Furniture Design; Technology Is King
Shift to Service Sector Benefits Office Furniture Market
Table 1.10 U.S. Employment Growth for Office-Oriented Service Sector Categories, 2006-2016P (in thousands)
Office Space Construction Up in ‘07; Impact of Economy
Unknown for ‘08
Table 1.11 New Office Space Construction and Net Absorption in 50 Largest U.S. Metropolitan Areas, 2005-07 (in millions of square feet)
New Market Opportunities: Healthcare and Education
Healthcare Segment
Education Segment
Home Offices on the Rise, But Will It Impact Manufacturers?

· The Competitive Environment

· Table 1.12 Revenues for Top Six U.S. Office Furniture Manufacturers, FY 2007 (in million $)

· Figure 1.4 Revenue Share of Top Six U.S. Office Furniture Manufacturers, FY2007 (%)

· Distribution and Promotion

Distribution Channels: Dealers Hold Top Position
Authorized and Dedicated Dealers
Most Dealers Work with Many Manufacturers—and Vice Versa
Sales Representatives
Additional distribution channels include:
Wholesalers and buying groups
Superstores and other retailers
Direct Sales
e-commerce
International Sales
Promotion

Chapter 2 Market Size and Growth

Methodology
Composition of the Market
Market Experiences Relative Stability in Recent Years
U.S. Production
Table 2.1 Value of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
Table 2.2 Share of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
Table 2.3 Growth of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
Table 2.4 Value of U.S. Office Furniture Shipments by Category and Segment, 2003-07E (in million $)
Office Furniture Holds Strong Position in Overall Furniture Industry
Table 2.5 U.S. Office Furniture Shipments as a Share of Total U.S. Furniture Shipments, 2003-07E (in million $)
The U.S. Market
Table 2.6 U.S. Office Furniture Market, 2003-07E (in million $)
Table 2.7 U.S. Imports as a Share of the U.S. Office Furniture Market, 2003-07E (in million $)
SBI Differs From BIFMA in Estimating U.S. Market Size
U.S. Market Forecast
Table 2.8 Forecast of U.S. Office Furniture Market, 2008F-2012F (in million $)

Chapter 3 Imports and Exports

Methodology
Imports Exceed Exports
Table 3.1 U.S. Office Furniture Imports by Commodity, 2003-07E (in million $)
Table 3.2 U.S. Office Furniture Exports by Commodity, 2003-07E (in million $)
Wood Furniture and Swivel Seats Dominate Imports
Table 3.3 Share of U.S. Office Furniture Imports by Commodity, 2007E (in million $)
Figure 3.1 Share of U.S. Office Furniture Imports by Commodity, 2007E (% of total)
Metal Furniture Leads Exports
Table 3.4 Share of U.S. Office Furniture Exports by Commodity, 2007E (in million $)
Figure 3.2 Share of U.S. Office Furniture Exports by Commodity, 2007E (% of total)
Growth of Imports and Exports
Table 3.5 Growth of U.S. Office Furniture Imports by Commodity, 2006-07E and 2003-07E (in million $)
Table 3.6 Growth of U.S. Office Furniture Exports by Commodity, 2006-07E and 2003-07E (in million $)
China Makes Deep Inroads in Imports
Office Furniture Imports, Excluding Seating
Table 3.7 U.S. Imports of Wooden Office Furniture, Except Seats, by Top 15 Countries, 2003-07E (in thousand $)
Table 3.8 U.S. Imports of Metal Office Furniture, Except Seats, by Top 15 Countries, 2003-07E (in thousand $)
Table 3.9 U.S. Imports of Reinforced/Laminated Plastic Office Furniture by Top 15 Countries, 2003-07E (in thousand $)
Table 3.10 U.S. Imports of Plastic Office Furniture by Top 15 Countries, 2003-07E (in thousand $)
Table 3.11 U.S. Imports of Swivel Seats with Variable Height Adjustment by Top 10 Countries, 2003-07E (in thousand $)
Table 3.12 U.S. Imports of Swivel Seats with Height Adjustment and Wooden Frames by Top 10 Countries, 2003-07E (in thousand $)
Table 3.13 U.S. Imports of Seats with Wooden Frames, Chair Upholstered, by Top 15 Countries, 2003-07E (in thousand $)
Table 3.14 U.S. Imports of Seats with Wooden Frames, Upholstered, by Top 15 Countries, 2003-07E (in thousand $)
Canada Continues As America’s Strongest Customer
Table 3.15 U.S. Exports of Metal Office Furniture, Except Seats, by Top 15 Countries, 2003-07E (in thousand $)
Table 3.16 U.S. Exports of Wooden Office Furniture, Except Seats, by Top 15 Countries, 2003-07E (in thousand $)
Table 3.17 U.S. Exports of Swivel Seats with Variable Height Adjustment by Top 15 Countries, 2003-07E (in thousand $)

Chapter 4 Trends Impacting Market Growth

The State of the Economy
Modest Real GDP Growth of 0.9% Forecast for 2008
Manufacturing Costs on the Rise
Table 4.1 U.S. Producer Price Indexes for Selected Commodities Affecting the Office Furniture Market, 2003-07P
Figure 4.3 U.S. Producer Price Indexes for Selected Commodities Affecting the Office Furniture Market, 2000-07P
Sustainability Gains Adherents Among Office Furniture Manufacturers
Lean Manufacturing Principles Help Reduce Costs
Asia Favored for Global Sourcing and Plant Locations
Form Follows Function in Furniture Design; Technology Is King
Shift to Service Sector Benefits Office Furniture Market
Table 4.2 U.S. Employment Growth for Office-Oriented Service Sector Categories, 2006-16P (in thousands)
Office Space Construction Up in ‘07; Impact of Economy Unknown for ‘08
Table 4.3 New Office Space Construction and Net Absorption in 50 Largest U.S. Metropolitan Areas, 2005-07 (in millions of square feet)
New Market Opportunities: Healthcare and Education
Healthcare Segment
Education Segment
Home Offices on the Rise, But Will It Impact Manufacturers?

Chapter 5 Competitive Environment and Profiles

Top Six U.S. Office Furniture Manufacturers
Table 5.1 Revenues for Top Six U.S. Office Furniture Manufacturers, FY 2007 (in million $)
Methodology
Steelcase, Inc.

Overview
Performance
Table 5.2 Steelcase Revenues, 2003-07 (in million $)
Figure 5.2 Steelcase Revenues 2003-07 (in million $)
Table 5.3 Steelcase Revenues by Segment, 2007 (in million $)
Figure 5.3 Steelcase Revenues by Segment, 2007 (%)
Strategy for Growth
Product Portfolio
Table 5.4 Steelcase Product Lines and Brands by Segment
International
Furniture, interior technology, architecture Other
Furniture, interior technology, architecture
Competition
Manufacturing and Operations
Marketing and Distribution
Environmental Commitment
Recent Developments

HNI Corporation

Overview
Performance
Table 5.5 HNI Revenues, 2003-07 (in million $)
Figure 5.4 HNI Revenues, 2003-07 (in million $)
Table 5.6 HNI Revenues by Segment, 2007 (in million $)
Table 5.7 HNI Office Furniture Revenues, FY2005-07 (in million $)
Table 5.8 Office Furniture Revenues as Percentage of HNI Revenues, FY2005-07
Strategy for Growth
Product Portfolio
Table 5.9 HNI Corporation Product Lines, Products and Primary Brands
Table 5.10 HNI Operating Companies and the Market Emphasis of Each
Competition
Manufacturing and Operations
Marketing and Distribution
Environmental Commitment
Recent Developments

Herman Miller, Inc.

Overview
Performance
Table 5.11 Herman Miller Revenues, 2003-07 (in million $)
Figure 5.6 Herman Miller Revenues, 2003-07 (in million $)
Table 5.12 Herman Miller Revenues by Region/Segment, 2007 (in million $)
Figure 5.7 Herman Miller, Inc., 2007 Revenues by Segment, % of Total
Strategy for Growth
Product Portfolio
Table 5.13 Herman Miller Inc., Selected Product Lines and Brands
Competition
Manufacturing and Operations
Marketing and Distribution
Environmental Commitment
Recent Developments

Haworth, Inc.

Company Name
Haworth, Inc.
Overview
Performance
Table 5.14 Haworth Revenues, 2003-07 (in million $)
Figure 5.8 Haworth Revenues, 2003-07 Revenues (in million $)
Strategy for Growth
Product Portfolio
Competition
Manufacturing and Operations
Marketing and Distribution
Environmental Commitment
Recent Developments

Knoll, Inc.

Overview
Performance
Table 5.15 Knoll Revenues, 2003-07 (in million $)
Figure 5.9 Knoll Revenues, 2003-07 (in million $)
Strategy for Growth
Product Portfolio
Table 5.16 Knoll, Inc., Product Lines and Models
Competition
Manufacturing and Operations
Marketing and Distribution
Environmental Commitment
Recent Developments

Kimball International, Inc.

Overview
Performance
Table 5.17 Kimball International Revenues, 2003-07 (in million $)
Figure 5.10 Kimball International Revenues, 2003-07 (in million $)
Table 5.18 Kimball International Revenues: Furniture vs. Electronic Contract Assemblies, FY2007 (in million $)
Table 5.19 Kimball International Revenues by Furniture Product Line, 2006-07 (in million $)
Strategy for Growth
Product Portfolio
Table 5.20 Kimball International Product Lines and Brands
Competition
Manufacturing and Operations
Marketing and Distribution
Environmental Commitment
Recent Developments

Snapshot: KI
Snapshot: The Global Group
The Home Office

Chapter 6 Distribution and Promotion

Dealers are Top Distribution Channel
From Full-Service to Online
Authorized and Dedicated Dealers
Most Dealers Work with Many Manufacturers—and Vice Versa
Key Issues in the Dealer/Manufacturer Relationship
Sales Representatives
Manufacturer Sales Reps
Independent Sales Reps
Dealer Sales Reps
Wholesalers and Buying Groups
Superstores and Other Retailers
Direct Sales
e-Commerce
International Sales

所涵盖的国家：美国

安装使用电脑及相关技术在20世纪80年代，刺激景气的销售办公家具，以满足不断变化的工作景观，包括新类型的工作站，打印机表，可移动的墙壁和分区。继dotcom半身像，办公室家具制造商奋斗，以适应由推出新产品和分销渠道，试验与并购战略，并寻找到可持续发展的措施和海外市场的新买家，原材料及工厂地点。这些努力的回报，并自2003年以来，美国办公家具市场经历了一个时期的增长和相对稳定，登记，年复合增长率为7 ％，到2007年，根据履行机构¯办公室家具市场在美国。超越了国内市场，美国制造商看到他们的产品出口办公室家具成长率的两倍，进口在此期间。

尽管实力的市场，近年来，不确定性就经济，建设新的办公室，和办公室的吸收率及职位空缺情况，目前的挑战，为市场在不久的将来。看来，在履行机构的影响，这些因素，随着趋势的生产者价格指数为原料所使用的办公家具制造商和变化，在工作场所的驱动技术创新和就业增长在服务部门。特别值得注意的是，考虑到潜在的增长领域，包括保健和教育环境和家庭办公室。此外，该报告的主要制造商简介，深入了解每家公司¯产品，收入的表现，竞争优势，策略增长，制造业务，营销和分销渠道。

办公室家具市场，在美国提供了一个全面的分析，美国办公家具市场，包括国内生产按类别（木材与非木材）和部分（座位;书桌及办公桌延伸;档案，储存单位及表;和其他家具如办公系统），市场¯的立场，在更广阔的背景的整体家具业和规模的美国市场付运量来看，进口和出口（即表观消费）。报告的数据来自政府的消息，包括美国商业部¯ s人口普查局，国际贸易委员会和美国经济分析局，美国劳工部¯ s劳动局，行业协会，如业务和体制*家具制造商协会（ bifma ）和办公家具经销商联盟（ ofda ），工业分析家认为，家具制造商¯网站和商业和贸易期刊。履行机构在分析这些数据，以提供读者一个准确地了解历史（ 2003-2007年）和预计的增长（ 2008-2012年）的美国市场，为办公室家具。

ŀ 6.3 ͼ í

第1章内容提要

¤方法

¤组成的市场

¤市场经验的相对稳定，近年来

¤美国生产

¤表1.1的价值，美国办公室家具出货量按类别， 2003年- 07e （在以百万美元计）

¤表1.2的份额，美国办公室家具出货量按类别， 2003年- 07e （在以百万美元计）

¤表1.3的增长，美国办公室家具出货量按类别， 2003年- 07e （在以百万美元计）

¤办公家具拥有强势地位，在整体家具业

¤美国市场

¤表1.4美国办公家具市场， 2003年- 07e （在以百万美元计）

¤表1.5美国进口份额的美国办公家具市场， 2003年- 07e （在以百万美元计）

¤履行机构不同于bifma估计，美国的市场规模

¤美国市场预测

¤表1.6的预测，美国办公家具市场， 2008f - 2012f （在以百万美元计）

¤进口超过出口，但出口显示强劲增长

¤表1.7美国办公室家具的进口商品， 2003年- 07e （在以百万美元计）

¤表1.8美国办公室家具出口的商品， 2003年- 07e （在以百万美元计）

¤趋势，影响市场增长

¤经济状况

¤温和的本地生产总值实质增长0.9 ％的预测为2008年

¤制造成本在上升

¤表1.9美国生产者价格指数为选定的商品，影响办公家具市场， 2003年- 07p

¤图1.3美国生产者价格指数为选定的商品，影响办公家具市场， 2000年- 07p

¤形式如下功能的家具设计;技术是国王

¤转移到服务行业的好处办公家具市场

¤表1.10 ，美国就业增长的办公室为导向的服务性行业类别， 2006年2016p （千）

¤写字楼的建设，在07 ® ;影响经济

¤未知为® 08

¤表1.11新写字楼的建设和净吸收的50家最大的美国大都会区， 2005-07 （单位：百万平方英尺）

¤新的市场机会：医疗保健和教育

¤保健部分

¤教育部分

¤家居办公室在上升，但不会影响到制造商呢？

¤的竞争环境

¤表1.12收入为美国6大办公家具制造商， 2007财政年度（在以百万美元计）

¤数字1.4的收入份额的美国6大办公家具制造商， fy2007 （％）

¤分布及推广

¤分销渠道：经销商进行排名

¤授权和专用交易商

¤大部分经销商的工作，许多制造商ª反之亦然

¤销售代表

¤额外的分销渠道包括：

¤批发商和购买群体

¤超级广场和其他零售商

¤直销

¤电子商贸

¤国际销售

¤推广

第2章市场规模和增长

¤方法

¤组成的市场

¤市场经验的相对稳定，近年来

¤美国生产

¤表2.1的价值，美国办公室家具出货量按类别， 2003年- 07e （在以百万美元计）

¤表2.2的份额，美国办公室家具出货量按类别， 2003年- 07e （在以百万美元计）

¤表2.3的增长，美国办公室家具出货量按类别， 2003年- 07e （在以百万美元计）

¤表2.4的价值，美国办公室家具出货量按类别及分部， 2003年- 07e （在以百万美元计）

¤办公家具拥有强势地位，在整体家具业

¤表2.5美国办公室家具出货量作为一个总额中所占比重美国家具出货量， 2003年- 07e （在以百万美元计）

¤美国市场

¤表2.6美国办公家具市场， 2003年- 07e （在以百万美元计）

¤表2.7美国进口份额的美国办公家具市场， 2003年- 07e （在以百万美元计）

¤履行机构不同于bifma估计，美国的市场规模

¤美国市场预测

¤表2.8的预测，美国办公家具市场， 2008f - 2012f （在以百万美元计）

第三章进口与出口

¤方法

¤进口超过出口

¤表3.1美国办公室家具的进口商品， 2003年- 07e （在以百万美元计）

¤表3.2美国办公室家具出口的商品， 2003年- 07e （在以百万美元计）

¤木制家具和旋转议席主宰进口

¤表3.3的份额，美国办公家具的进口商品， 2007e （在以百万美元计）

¤图3.1的份额，美国办公家具的进口商品， 2007e （占总数的百分比）

¤金属家具导致出口

¤表3.4的份额，美国办公室家具出口的商品， 2007e （在以百万美元计）

¤图3.2的份额，美国办公室家具出口的商品， 2007e （占总数的百分比）

¤增长，进口与出口

¤表3.5的增长，美国办公家具的进口商品， 2006年- 07e和2003年- 07e （在以百万美元计）

¤表3.6的增长，美国办公室家具出口的商品， 2006年- 07e和2003年- 07e （在以百万美元计）

¤中国，使深大举在进口

¤办公家具进口，但不包括座位

¤表3.7美国进口的木制办公家具，除个议席，由最高的15个国家， 2003年- 07e （以千美元）

¤表3.8美国进口金属办公家具，除个议席，由最高的15个国家， 2003年- 07e （以千美元）

¤表3.9美国进口钢筋/层压塑料办公家具，由最高的15个国家， 2003年- 07e （以千美元）

¤表3.10美国进口的塑胶办公家具，由最高的15个国家， 2003年- 07e （以千美元）

¤表3.11美国进口的旋转议席，变高度调整，由前10个国家， 2003年- 07e （以千美元）

¤表3.12美国进口的旋转议席，随高度的调整和木制框架由前10个国家， 2003年- 07e （以千美元）

¤表3.13美国进口的席位与木制框架，椅子装饰，由最高的15个国家， 2003年- 07e （以千美元）

¤表3.14美国进口的席位与木制框架，装饰，由最高的15个国家， 2003年- 07e （以千美元）

¤加拿大继续作为美国¯ s最强的客户

¤表3.15美对华出口金属办公家具，除个议席，由最高的15个国家， 2003年- 07e （以千美元）

¤表3.16美对华出口的木制办公家具，除个议席，由最高的15个国家， 2003年- 07e （以千美元）

¤表3.17美对华出口的旋转议席，变高度调整，由最高的15个国家， 2003年- 07e （以千美元）

第4章的趋势，影响市场增长

¤经济状况

¤温和的本地生产总值实质增长0.9 ％的预测为2008年

¤制造成本在上升

¤表4.1美国生产者价格指数为选定的商品，影响办公家具市场， 2003年- 07p

¤图4.3美国生产者价格指数为选定的商品，影响办公家具市场， 2000年- 07p

¤可持续性收益的信徒之间的办公家具制造商

¤精益生产的原则，有助于降低成本

¤亚洲的最惠国待遇，为全球性采购和工厂地点

¤形式如下功能的家具设计;技术是国王

¤转移到服务行业的好处办公家具市场

¤表4.2美国就业增长的办公室为导向的服务性行业类别， 2006年- 16p （千）

¤写字楼的建设，在07 ® ;影响经济未知为® 08

¤表4.3新写字楼的建设和净吸收的50家最大的美国大都会区， 2005-07 （单位：百万平方英尺）

¤新的市场机会：医疗保健和教育

¤保健部分

¤教育部分

¤家居办公室在上升，但不会影响到制造商呢？

第5章竞争环境和概况

¤顶端6美国办公家具制造商

¤表5.1收入为美国6大办公家具制造商， 2007财政年度（在以百万美元计）

¤方法

¤ steelcase ，公司

o概述

O性能

o表5.2 steelcase收入， 2003-07 （在以百万美元计）

o图5.2 steelcase收入， 2003-07 （在以百万美元计）

o表5.3 steelcase收入部分， 2007 （在以百万美元计）

o图5.3 steelcase收入部分， 2007年（％）

o策略增长

o产品组合

o表5.4 steelcase产品线和品牌部分

o国际

o家具，科技，建筑，其他

o家具，科技，建筑

o竞争

o制造业和行动

o营销和分销

o环境的承诺

o最近的事态发展

¤ hni公司

o概述

O性能

o表5.5 hni收入， 2003-07 （在以百万美元计）

o数字5.4 hni收入， 2003-07 （在以百万美元计）

o表5.6 hni收入部分， 2007 （在以百万美元计）

o表5.7 hni办公家具的收入， 2005财年- 07 （在以百万美元计）

o表5.8办公家具的收入的百分比hni收入， 2005财年- 07

o策略增长

o产品组合

o表5.9 hni公司的产品线，产品和初级产品

o表5.10 hni经营公司和市场的重点，每

o竞争

o制造业和行动

o营销和分销

o环境的承诺

o最近的事态发展

¤赫尔曼米勒公司

o概述

O性能

o表5.11赫尔曼米勒收入， 2003-07 （在以百万美元计）

o数字5.6赫尔曼米勒收入， 2003-07 （在以百万美元计）

o表5.12赫尔曼米勒收入按区域/部分， 2007 （在以百万美元计）

o数字5.7赫尔曼米勒公司， 2007年收入部分，占总数的百分比

o策略增长

o产品组合

o表5.13赫尔曼米勒公司，选定的产品线和品牌

o竞争

o制造业和行动

o营销和分销

o环境的承诺

o最近的事态发展

¤华利公司

O公司名称

o华利公司

o概述

O性能

o表5.14霍沃斯收入， 2003-07 （在以百万美元计）

o数字5.8霍沃斯收入， 2003-07收入（以百万美元计）

o策略增长

o产品组合

o竞争

o制造业和行动

o营销和分销

o环境的承诺

o最近的事态发展

¤ knoll公司

o概述

O性能

o表5.15 knoll收入， 2003-07 （在以百万美元计）

o数字5.9 knoll收入， 2003-07 （在以百万美元计）

o策略增长

o产品组合

o表5.16 knoll公司，产品线和模型

o竞争

o制造业和行动

o营销和分销

o环境的承诺

o最近的事态发展

¤金博尔国际公司

o概述

O性能

o表5.17金博尔的国际收入， 2003-07 （在以百万美元计）

o数字5.10金博尔的国际收入， 2003-07 （在以百万美元计）

o表5.18金博尔的国际收入：家具与电子合同的集会， fy2007 （在以百万美元计）

o表5.19金博尔的国际收入由家具生产线， 2006-07年度（在以百万美元计）

o策略增长

o产品组合

o表5.20金博尔国际的产品线和品牌

o竞争

o制造业和行动

o营销和分销

o环境的承诺

o最近的事态发展

¤快照：基

¤快照：全球集团

¤民政办公室

第6章的分布及推广

¤经销商是最优秀的分销渠道

¤从提供全面服务的在线

¤授权和专用交易商

¤大部分经销商的工作，许多制造商ª反之亦然

¤的关键问题在经销商/制造商的关系

¤销售代表

¤制造商的销售代表

¤独立的销售代表

¤经销商销售代表

¤批发商和购买群体

¤超级广场和其他零售商

¤直销

¤电子商贸

¤国际销售

以上内容由上海二手家具市场淮国旧整理发布，仅用于网络交流。

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